Musician at Davos to Promote ‘New Way of Learning’

By on February 3, 2015 at 10:16 pm |

From USA Today, originally posted on 01/22/2015:

Press Conference: 'Will.I.Am': William Adams, Georg Schmitt

Image: speaking at the Davos press conference. Photo courtesy of the World Economic Forum.

USA TODAY – The Black Eyed Peas co-founder and frontman — his full legal name is William Adams — spoke while sitting in a side room of a plush hotel in the Swiss ski resort of Davos. Visible on his wrist was one of the sleek Puls smartwatch-type devices that he launched last year.

Will, 39, is appearing at the annual meeting of the World Economic Forum this week to talk about how technology can provide what he called a “new way of learning” as well as new skill sets and opportunities for communities and populations traditionally under-served by entrepreneurs.

In particular, he wants more young people from under-privileged backgrounds to aspire to be entrepreneurs, and to help accelerate that process.

“Technology is a multitrillion-dollar industry if you take telecoms, hardware and software and couple it all together, and annually it (represents) gobs and gobs of money. But for some reason, kids in inner cities and even in good neighborhoods don’t dream down that avenue by default,” he said.

“It’s not like any of them ever wake up in the morning and say, ‘Man, I’m going to get my Michael Dell on,'” he added, referring to the Texan-born entrepreneur and founder of the computer firm Dell.

“Why aren’t kids wanting to go that route? Why don’t they try to Bill Gates it and think, ‘If I come close at least I’m still cool,'” he said. Gate is the noted billionaire and software mogul who started Microsoft and now spends the majority of his time on philanthropic activities.

“Role models,” he said. “That’s why. There’s no one they can relate to. Let’s take football,” he said, continuing to elaborate.

“If someone asks (someone from the inner city) what they want to be when they grow up, they’re going to say, ‘I want to be a running back.’ Now, that’s an eight-year career or something, and no one every really sees your face. And yet you have kids every day trying to be a running back. There’s no one practicing coding in the hood,” he said.

Part of his answer to that situation is his angel charitable foundation that supports scholarships and initiatives that provide financial assistance and mentoring programs in schools and beyond. The focus is on science and technology, and learning outside the classroom on activities such as robotics.

Asked whether he felt adequately supported by the United States government in his efforts, he hesitated, then said, “It’s gotten to the point where I don’t even know how they can help. It puzzles me. It really does.

“Last year, I was like ‘Wow, I’ve got all these programs that I’ve paid for myself and I will have to pay freakin’ tax on them.’ But I don’t want to complain because the results with the kids are what I’m interested in, and it’s something I’m passionate about.”

As a musician, producer, director, education advocate, philanthropist, designer and onetime creative director (Intel, 2011-2013), Will fits one type of Davos mold: the successful do-gooder who wants to give back.

The Black Eyed Peas have sold 33 million albums and 58 million singles and Will has worked with some of the industry’s biggest names, including Michael Jackson, Rihanna, Usher, Miley Cyrus and Britney Spears. He is the co-founder of Beats Electronics, the creators of Beats by Dre headphones. He has collaborated with Coca-Cola on recycling projects.

In the United Kingdom, where he spends about five months a year, he’s a coach on the hit TV hit show The Voice. His film credits include starring roles in Rio, Madagascar 2: Escape To Africa and X-Men Origins: Wolverine.

He is also the first musician to send a song to Mars.

He said in Davos on Thursday that at this point in his life — 20 years after he started the Black Eyed Peas — technology and innovation probably interest him more than making music.

“I don’t want to be competing with 25 year olds now,” he said. “I’d rather make technology that folks can create on, express themselves with and connect on.”

Read the full article from USA Today here.